HAWTHORNE, NY –February 22, 2008


MIYABI or The Beauty of Sharpness

Sushi and sashimi were the trailblazers that made Japanese food fashionable around the globe. The trend is continuing unabated – and with it the interest in knives made in Japan. Japanese knives are becoming increasingly popular in Western kitchens because of their unique symbiosis of aesthetics, precision and sharpness. The ZWILLING J.A. HENCKELS Group has its own answer to this demand: MIYABI. With these top-quality Japanese knives ZWILLING J.A. HENCKELS is further strengthening its position as one of the leading global premium manufacturers for kitchen, flatware and premium beauty products. MIYABI is the logical supplement to the well established ZWILLING J.A. HENCKELS brand that has been delivering knives of outstanding quality since 1731.


Purity, grace and elegance are valued highly in Japanese culture. These are the same virtues the new ZWILLING J.A. HENCKELS brand MIYABI stands for. MIYABI knives deliver the beauty of sharpness, thus following the concept of the famous Japanese swords. Since the 14th century Seki is the center of the Japanese sword and knife industry. In 2004 ZWILLING J.A. HENCKELS acquired one of Seki’s leading manufacturers of top quality knives.


Today this manufacturer combines German engineering with the finest Japanese craftsmanship and is the producer of all knives that carry the MIYABI brand. Even the most demanding chefs and hobby cooks will appreciate the traditional Japanese knives by MIYABI which are being manufactured to the strict quality standards of ZWILLING J.A. HENCKELS.


In the Japanese kitchen the cutting of food is very much an art form. Only very sharp knives can preserve the texture and the fine taste of the food. To fulfill these expectations all MIYABI knives get the original Japanese Honbazuke honing that only the best master craftsmen can produce. Four traditional knife types are also distinguished by their asymmetric blades whose extremely sharp profile is essential for the precise boning and filleting if, for example, fish.


The MIYABI collection will comprise several series. The first of the MIYABI series, MIYABI 5000S, will be introduced in March 2008 at the International Housewares Show in Chicago.


MIYABI 5000S : Simply Practical

These 11 different knife types are practical and always reliable due to the high-grade and easy-care materials, such as the ZWILLING J.A. HENCKELS special formula steel.


The United States Headquarters are located at 171 Saw Mill River Road in Hawthorne, NY 10532.

For additional information, please contact our Customer Service Department under

Tel: 800 777 4308, email: info@zwillingus.com.